The People at The Core
Amy Richardson
Business Leader – Recruitment Strategy & People Risk
Amy brings a disciplined recruitment and people-risk lens to the firm, specialized in candidate management across diverse and often challenging operational environments. Having grown up and worked across Papua New Guinea, Australia, and South Africa, she possesses first-hand insight into the cross-cultural dynamics and compliance standards required to align talent with complex company cultures. Amy works closely with clients to ensure every placement is a strategic match for their specific operational landscape.
Serina Mitchell
Business Leader – Activation Strategy & Operational Delivery
With over 20 years of experience in brand activations, generalist recruitment, and on-the-ground operational delivery, Serina provides the hands-on leadership necessary to translate high-level strategy into reliable execution. Her expertise ensures consistency and professionalism across high-visibility campaigns and complex staffing projects. Serina’s focus is on ensuring that every person deployed is an accountable, high-performing representative of the client’s brand and values.